Solana NFT project Okay Bears is taking on the IRL retail world after signing with IMG to facilitate meaningful collaborations and provide the Okay Bears community with engaging products and experiences.
This deal has IMG as the exclusive global licensing representative for the Okay Bears brand. Founded by graphic designer Kais and former engineer Suby, the project intends to release exclusive merch, live events, and collaborations for their holders, who support their message of, "We're All Gonna Be Okay." Bruno Maglione, president of licensing at IMG, said that the Okay Bears' "brand message and values" would be reflected in future creative collaborations and products.
Kais, Co-Founder of Okay Bears, said: “Working with IMG is a ground-breaking step towards amplifying Okay Bears' brand message. Collaborating with impactful globally recognized brands will help us to serve our community better and to remind the world that 'we're all gonna be okay.”
IMG is a talent management company headquartered in New York City. They manage some of the largest sports figures and fashion icons around the world, as well as hosting hundreds of live events and brand entertainment experiences. They specialize in marketing, media, and licensing for brands.