Okay Bears is back at it again with another exciting collaboration. This time, the innovative digital art brand is teaming up with rising NBA star Anthony Edwards and HEIR to bring Okay Bears to new heights. With a strong commitment to connecting with established brands and names across industries, Okay Bears is reaching for mass adoption through unique collaborations like this one.
Anthony Edwards: A Rising Superstar
Anthony Edwards is a rising star both on and off the court. With LeBron James picking him #1 overall in the 2023 NBA All-Star Game Draft, Edwards is certainly catching the attention of major players in the industry. Boasting a reach of over 1.5 million followers across his socials, Edwards is making waves online as well. In addition to his basketball career, Edwards has also showcased his acting talent by co-starring in the 2022 film "Hustle" alongside Adam Sandler. Currently having a breakout playoff run, this 21-year-old is proving that he's a force to be reckoned with.
The Collaboration: Bears, Basketball, and Giving Back
The collaboration between Okay Bears, Anthony Edwards, and his community will involve creating a custom Okay Bear inspired by the NBA star. This unique piece of digital art will then be auctioned off, with the proceeds going to fund a charitable project chosen by Anthony and his community.
This isn't the first time Okay Bears has collaborated with an NBA player for a good cause. Previously, the digital art brand joined forces with HEIR and Chicago Bulls' Lonzo Ball, raising over $18,000 to refurbish two community basketball courts in Lonzo's hometown. With a commitment to ongoing partnerships, Lonzo has been promoting his custom Bear to his 17 million+ followers for almost a year.
Connecting Through Good Causes and Art
At Okay Bears, the focus is on forging strong connections with established brands and names across various industries. Past collaborations have included partnerships with the United Nations and Movember, and now they're adding the NBA to the mix.
The goal of these collaborations is not just to create one-off projects but to build lasting relationships that can have a significant impact on the world. Through these unique partnerships, Okay Bears aims to drive mass adoption of digital art while simultaneously supporting important causes.
The collaboration between Okay Bears, Anthony Edwards, and HEIR is a testament to the power of combining digital art, sports, and philanthropy. By creating and auctioning off a custom Okay Bear inspired by the rising NBA star, this partnership will not only raise funds for a charitable project but also further bridge the gap between digital art and mass adoption.